T-Mobile has made a controversial move to temporarily waive a fee that many customers despise: the Device Connection Charge (DCC), which is typically $35 for activating new devices on their network. The carrier has faced backlash recently due to price increases and controversial policy changes, but this current offer seems designed to mend fences with dissatisfied subscribers.
Introduced in 2022, the Device Connection Charge has often been characterized by customers as a means for T-Mobile to collect additional revenue. This fee is usually applied across all activation channels and charged on a per-line basis.
To take advantage of the waived fee, customers need to activate a new line online. This approach represents a shift from a similar promotion last year, which was exclusively available for in-store customers.
T-Mobile has been leaning towards encouraging online transactions, which many find more convenient than visiting physical stores. Despite the $35 fee appearing minimal on its own, it can add up, especially for families looking to activate multiple lines.
However, the waiving of the charge appears to be time-limited and is likely only applicable to new line activations. Customers upgrading their existing lines may still be subject to the fee, and it remains unclear whether the waiver can be combined with other ongoing promotions, such as the iPhone buy-one-get-one-free offer.
While the precise details of the discount and its applicability are not fully disclosed, it’s anticipated that standard charges, like taxes, will still apply. As T-Mobile navigates customer satisfaction amid its significant pricing changes, this temporary waiver serves as a strategic effort to regain trust and loyalty.