The Samsung Galaxy S25 Edge is finally set to launch, but I still question its purpose within the growing smartphone market. With the launch event just days away, it’s surprising that there hasn’t been a significant buzz about this device.
Samsung is calling this launch a “Beyond Slim” event, yet it hasn’t garnered the anticipation typically associated with its Unpacked events. This uncertainty seems to reflect Samsung’s own hesitance about the Galaxy S25 Edge’s relevance, a feeling I have had for months.
What exactly is the target audience for the S25 Edge? Earlier this year, before it was officially named, I posed several rhetorical questions that still trouble me.
Samsung appears to be making potentially serious mistakes with the phone’s screen size and battery life. Moreover, it’s hard to identify who would buy this flagship when it seems to offer less than its more powerful counterpart, the S25 Ultra.
Priced similarly, the S25 Edge lacks stylus support and has inferior camera technology. For many, it would be difficult to justify opting for a device that appears less capable for almost the same price.
Additionally, Samsung’s marketing campaign for the S25 Edge has been oddly subdued. It was initially announced months ago with prototypes shown briefly.
However, unlike the earlier S25 announcements, there has been minimal promotion leading up to this launch. A quick glance at Samsung’s official website reveals no prominent advertising for the S25 Edge, signaling a lack of confidence in this device.
This raises doubts about whether Samsung views it as a significant entry or just a way to compete against upcoming devices like the iPhone 17 Air. Overall, I am left unconvinced of the S25 Edge’s potential success.