#1: These things deserve to live on!

It started with a little Charlie Crane rocker. A perfect little wood-and-fabric chair from France – made as beautifully as lots of ‘grown up’ furniture that would naturally last a lifetime. As we looked around our home we saw that our child – not even a year old – was already leaving a trail of lovely, barely-used things like this in her wake. We searched for a marketplace where these good quality items could be bought, sold or even rented. When we didn’t find one, we decided we’d try to create one.


#2: The environmental cost of “brand new” is shocking.

Every item that finds a new home via Kindora means one less “brand new” item is brought into the world. That’s brilliant and it’s just common sense. What is less obvious is just how much resource goes into the manufacture of each new item. As we were doing our research, we worked out that the average new pram requires 16 different materials, and is equivalent to making over a thousand disposable coffee cups. (You can read more about that here soon.) 

Add this environmental cost of a brand new item, to the higher financial cost, and you see the startling true cost of “brand new”. This is why we say that items on Kindora are not just as good as new – they are “better than new”. Every item bought, sold or rented on Kindora has an amazing positive impact on the environment.


#3: Quality? Assured.

Of course, there are lots of ways to buy and sell used items. The trouble is you don’t know who or what to trust. Will the item be as good as they say? How do I pay? Will the other person show up? All of these worries and shortcomings fed into our idea for a different kind of marketplace. For a start, we only stock babies’ and children’s goods – so the search is easier. We only deal in premium, trusted brands, and in items that are suitable for re-use (we don’t carry car-seats, for example, because we can’t be sure enough of their safety). And by far our biggest point of difference: we screen and clean every item before we send it off to its new home. We check it, take it apart, give it a hospital-grade cleaning, and reassemble it. As parents, we knew that’s what it would take to give us peace of mind. So that’s how Kindora works. 


#4: Is there any such thing as ‘spare’ room?

Before Kindora, all of our “kindorable” items had to go somewhere else. A few would go to friends or family, some would go to the recycling centre. Most would end up out in the shed, up in the attic or under the stairs – “for the next baby”. But in 2020 of all years, we knew that all of these ‘spare’ spaces were needed for more urgent purposes: home offices or home schooling for example. Reducing the clutter was another good reason why we started Kindora. They don’t call them Tripp Trapps for nothing 🙂


#5: Money too tight to mention

Babies teach us all that money is NOT the most important thing in life. And yet at the same time… they cost a small fortune. As well as saving the planet, and saving space, we knew Kindora could save a lot of people a lot of money. On average, Kindora users spend half as much, to enjoy items that are better than new.