This article represents the personal views of the author. This year, Samsung is set to unveil the highly anticipated Galaxy Z Fold 7 and Galaxy Z Flip 7 foldable smartphones. If rumors are accurate, Samsung may have already secured its position as the leader in the foldable market. However, its dominance could be challenged in the U.S. market.
The foldable smartphone industry has been struggling, with several manufacturers contemplating exit due to disappointing sales figures. Samsung remains one of the few companies still committing to this segment, though it has significantly lowered its sales forecasts for the upcoming models. In response, Samsung has taken measures to ensure that stock for its foldable devices sells out effectively, especially in most regions around the world. A well-respected industry insider recently revealed that Samsung will maintain the same pricing for the Galaxy Z Fold 7 and Flip 7 as their predecessors.
This decision is critical for Samsung, as it seeks to encourage consumers to upgrade to new models featuring improved hardware and larger displays. However, the advancements may not be sufficient for current Fold 6 and Flip 6 users to feel compelled to upgrade. Unfortunately, U.S. consumers may face higher prices for these models compared to other markets. This discrepancy is largely due to fluctuating tariff rates affecting production costs, and while Samsung has transitioned much of its production away from China, it still encounters significant tariffs in other manufacturing locations.
As a result, the U.S. could see elevated prices for these phones, similar to Apple’s potential price increases for the upcoming iPhone 17 series. Ultimately, it remains to be seen whether U.S. consumers will accept higher prices for these devices. If the price differences are notable, many may opt for older models, especially if both Samsung and Apple escalate their pricing strategies. The dynamics of the market may make older devices more appealing during this uncertain period.