Instagram is reportedly making a significant shift regarding its approach to the iPad, a device it has long overlooked. Users have been expressing their desire for a dedicated iPad app since Instagram’s inception.
Recent developments suggest that this change is not arbitrary; it is likely motivated by the ongoing discussions in Congress surrounding the potential ban of TikTok in the United States. Meta, Instagram’s parent company, recognizes an opportunity to attract creators who may be seeking alternatives to TikTok amidst the uncertainty.
According to a report from The Information, Meta has begun developing a version of Instagram specifically tailored for tablets. More than a decade after it first launched on the iPhone, Instagram may soon become much more functional on Apple’s larger screens.
The company had previously resisted creating an iPad-specific app, citing limited resources and low demand. As a result, iPad users have had to settle for the iPhone version of the app, which appears clumsy and fails to utilize the additional screen space effectively.
Despite past reluctance, Meta has shown it can quickly introduce new features when compelled by competition. For example, the Meta-owned app Threads rapidly incorporated various features once it recognized that the competing platform Bluesky was gaining popularity.
While there is no official announcement regarding the timeline for the iPad app or its design, Instagram’s newfound consideration indicates a significant shift in priorities due to the competitive landscape. With TikTok already offering an iPad-compatible app and YouTube’s Shorts service optimized for various devices, Instagram risks losing traction if it does not cater to creators who prefer using iPads for content creation.
If Instagram successfully launches an iPad app, it could significantly enhance the user experience for iPad users and capitalize on a timely opportunity for growth within the platform.