The author expresses a sense of cynicism towards smartphone innovation after 15 years of covering the industry. However, the emergence of thin phones has sparked genuine excitement. While companies like Xiaomi and Vivo lead camera innovation in terms of mainstream phones, it’s Samsung and Apple that are at the forefront of the slim phone trend.
Samsung unveiled its Galaxy S25 Edge during January’s Unpacked event, while Apple remains secretive about the anticipated “iPhone 17 Air.” Yet, credible leaks suggest the iPhone Air will be released in September alongside the standard iPhone 17 models. Initially, the Galaxy S25 Edge seemed appealing, being thinner and lighter than its predecessor, the Galaxy S25 Plus.
However, news about its expected pricing has raised concerns. Rumored to be significantly more expensive than the Galaxy S25 Plus, the Edge could retail for at least $1,100, which seems excessive given its reduced battery size and camera count. In contrast, the iPhone 17 Air is projected to be priced at $900, making it a more sensible option compared to Apple’s Pro Max model.
This price reflects the Air’s attributes, which include a better refresh rate and potential for advanced battery technology. Despite the advantages both phones may offer, external factors like upcoming tariffs could dramatically impact their pricing strategies, influencing consumer decisions accordingly. If Samsung does go ahead with the rumored pricing for the S25 Edge, the author believes it may not succeed in the market.
As a seasoned mobile technology expert, the author has dedicated their career to analyzing and critiquing smartphones, particularly focusing on photography and battery life, establishing themselves as a respected voice in the industry.