The National Women’s Soccer League (NWSL) is once again capturing attention from the tech industry. Following a significant partnership a year ago with Google, which made the Pixel the league’s official mobile phone, AT&T is now stepping into the spotlight. This collaboration aimed to leverage the Pixel’s advanced AI-powered camera for unique content creation, providing fans with exclusive glimpses into players’ lives on and off the field. AT&T’s announcement marks a multi-year sponsorship, making them the official connectivity partner of the NWSL.
This partnership emphasizes both organizations’ commitment to empowering women in sports, enhancing community engagement, and improving fan connectivity through advanced technology. The carrier, with nearly 150 years of experience, will play a pivotal role in several key initiatives designed to elevate the league. Among its contributions, AT&T will be the presenting sponsor for the first-ever NWSL Awards Show, including the NWSL MVP award and the Player of the Week accolade. Additionally, AT&T will engage fans at major league events, including the NWSL Championship, by providing interactive experiences and visibility within stadiums, featuring LED field boards and permanent goal-line signage.
The league is looking to build on its impressive growth from the previous year, which saw record attendance and viewership numbers. As the connectivity partner, AT&T plans to enhance league operations and storytelling, bringing new opportunities to fans and players alike. As the NWSL continues to expand, this partnership signals a promising future for women’s sports. NWSL Senior Vice President of Partnerships, Matt Soloff, expressed excitement, emphasizing that this collaboration goes beyond technology, focusing on the investment in the future of women’s sports.