Do foldables need Apple more than Apple needs foldables? Currently, foldable devices are perceived as luxury items, and it’s possible that Apple could be the key player to propel this technology into the mainstream market. There’s a lot of intrigue surrounding rumors of an Apple foldable smartphone, which is expected to be launched in 2026. Recent reports suggest that the anticipated price may fall between $1,800 and $2,000.
This is surprisingly lower than earlier speculations that placed the price at $2,400 or more. It aligns more closely with prices set by competitors like Samsung, who recently released the Galaxy Z Fold 7, starting at a $100 increase over the previous model, which keeps foldables anchored in the luxury price range. While various Android brands such as Honor, Vivo, and Oppo have released their own foldables, most remain priced above $1,800, making them appealing primarily to tech enthusiasts. Apple has always been known for its premium pricing, and the initial rumors of an expensive foldable iPhone seemed to reflect that trend.
However, the current narrative indicates that Apple might choose to adopt a competitive pricing strategy, especially after witnessing the lukewarm reception of its $3,500 Vision Pro headset. If Apple positions its foldable in the $1,800 to $2,000 range, it could redefine the market landscape. This move would likely ensure higher price points for other premium foldables while also changing consumer perceptions. Many potential buyers reluctant to spend $2,000 on an Android foldable might reconsider if the device bears the Apple brand.
Retailers and carriers would likely promote foldables more vigorously, and it would encourage app developers to create better experiences tailored for foldable screens. In essence, Apple’s entry into the foldable market could propel not just its devices but the entire segment towards significant growth and acceptance.