Apple is experiencing a revenue decline from its wearables, a trend that is expected to continue, according to Bloomberg. Mark Gurman, a prominent industry insider, suggests in his newsletter that the company should explore the idea of developing a smart ring. Many consumers feel uncomfortable wearing smartwatches; for some, watches are cumbersome accessories, particularly during sleep. Personal preferences vary, and some people simply prefer not to wear a watch at all.
This sentiment is underscored by anecdotal evidence—many Apple Watch users find themselves frequently swapping bands to match their outfits, a task that can be seen as a hassle. A smart ring could provide a more user-friendly option that requires minimal effort to wear. Moreover, introducing a smart ring could reinvigorate Apple’s wearables market. As the company expands into AI-powered augmented reality glasses, a ring would diversify its product line and potentially attract consumers dissatisfied with traditional smartwatches.
The seamless integration of a smart ring with the Apple Watch could enhance user experience; the ring could serve as a discreet alternative for notifications, ultimately reducing screen time. Gurman also highlights an intriguing possibility for the smart ring: its pairing with Apple’s XR devices, like the Apple Vision Pro. The ring could provide more precise input methods for interaction, especially beneficial when the headset’s ability to detect fingers is limited. In a competitive landscape, a smart ring would give Apple a tool to better engage with XR technology while simultaneously navigating a market where dedicated controllers have been missed.
Lastly, a smart ring could position Apple to compete with Samsung’s Galaxy Ring, addressing a gap in the market where significant competition is lacking. This engagement could promote innovation across the board, driving manufacturers to enhance their offerings. Overall, considering the smart ring’s potential for enhancing user experience and integrating with future technologies makes it an appealing opportunity for Apple.