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Tim Cook’s Replacement Isn’t Ready Yet, and Apple Is Comfortable with the Current Situation

Posted on 13 July 2025

Apple is currently experiencing one of its most significant shifts in leadership, but CEO Tim Cook is not expected to depart anytime soon. Despite facing challenges in areas such as artificial intelligence and a slowdown in product innovation, Cook enjoys the unwavering backing of Apple’s board. Reports indicate that he is likely to remain in his role for several more years. A major change on the horizon is the retirement of Chief Operating Officer Jeff Williams, who has been with Apple since 1998.

Williams has played a crucial role in the development of key products, like the Apple Watch and health-related technologies, and he was frequently viewed as Cook’s potential successor. As Williams steps down, his responsibilities will be redistributed among other executives, with Sabih Khan stepping in as the new COO. Meanwhile, other critical areas will now report directly to Cook or be overseen by software chief Craig Federighi. The leadership transitions at Apple do not stop with Williams.

CFO Luca Maestri recently handed the reins to Kevan Parekh, and additional veteran executives, such as Dan Riccio and Phil Schiller, have either retired or reduced their roles. Many of Apple’s senior leaders are now in their 60s, indicating that more retirements may be on the way. Despite these changes, Cook remains firmly at the helm as he approaches his 65th birthday in November. While some speculate about the possibility of hardware chief John Ternus emerging as a future CEO, Ternus’s limited experience in finance and operations might hinder his advancement.

For now, Cook’s steady leadership is viewed as a stabilizing force for Apple. Given the current executive shake-ups, maintaining Cook’s presence seems prudent for the company as it navigates challenges in design, innovation, and AI.

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