Sony’s challenges with the Xperia 1 VII may be more serious than previously believed. Recently, the company has decided to limit the availability of its smartphones in various markets, including the suspension of sales and shipments in Japan. Notably, Sony has also ceased selling its phones in Finland, removing listings for the Xperia 1 VII and other models from both its local website and those of retailers and carriers.
In an official statement, Sony clarified its strategy, indicating a shift in focus that no longer includes the Xperia 1 VII in Finland. The company will instead market the phone in select European territories through its own stores and Amazon. Their statement noted: “The Xperia 1 VII is not available for purchase directly through Sony in Finland.
However, we are constantly assessing market profitability and customer demand.” Sony has emphasized its commitment to supporting existing customers with maintenance and upgrades. The withdrawal of the Xperia 1 VII from numerous local websites in Europe has raised concerns about the future of Sony’s smartphone line.
Many listings, including those for Germany, France, Spain, and the United Kingdom, show the flagship model and other devices as out of stock. This trend suggests a potential downsizing of Sony’s smartphone business, raising questions about the underlying reasons for this shift. A significant factor affecting customer trust is the Xperia 1 VII’s reported technical problems, including unexpected shutdowns and rebooting issues.
Following numerous consumer complaints, Sony halted sales in Japan, later extending this action to markets in Taiwan and Hong Kong. As the company investigates the extent of these problems, rumors circulate regarding a potential exit from the smartphone market altogether. Given the decline in Xperia sales and ongoing challenges, the future of Sony’s mobile division looks increasingly uncertain.