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Should I Thank or Blame Apple for the Outcome of the Fold 7?

Posted on 10 July 2025

The Galaxy Z Fold 7 serves as a strong indication that a foldable iPhone is imminent. This latest iteration of Samsung’s foldable phone marks a notable improvement over its predecessor. However, it’s also more expensive and has dropped stylus support. As we await consumer reactions, one thing is clear: the Fold 7 signals that Apple’s first foldable device may arrive soon.

Samsung has finally crafted an impressive foldable phone. After years of complacency, the company has addressed the competition and produced a device that feels lighter, thinner, and boasts better screen usability for multitasking. The addition of a 200MP camera further enhances its appeal, making it a strong contender in the foldable market. The new design mimics traditional smartphones more closely, solving the cramped feel often associated with other foldable devices.

Much of this progress can be attributed to the looming threat of Apple’s foldable iPhone, expected to launch next year. As rumors circulate, it appears Apple is determined to avoid the shortcomings seen in early foldable models, such as creases and increased thickness. Although Samsung remains a leader in the foldable market, its recent enhancements indicate a recognition of the potential competition from Apple. The Fold 7’s starting price of $2,000 is a bold move, especially given the prior underperformance of the Fold 6.

This price adjustment seems to reflect a strategy aimed at positioning Samsung’s foldable against the anticipated cost of the foldable iPhone, which could range from $2,000 to $2,500. Furthermore, the removal of S Pen functionality raises eyebrows. While Samsung claims this decision was made to achieve a slimmer profile, it feels like a significant loss, especially for loyal consumers who have relied on this feature for years. Ultimately, the Galaxy Z Fold 7’s strengths and weaknesses serve to heighten anticipation for Apple’s forthcoming foldable, suggesting that once mainstream adoption occurs, prices may become more reasonable.

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