Google has provided an early look at the Pixel 10 Pro ahead of its hardware event, which is set for August 20. The company shared a teaser video showcasing the new device and has launched an email-exclusive promotion to generate excitement.
This announcement coincides with the confirmation of the hardware showcase, indicating that Google is ramping up its marketing efforts. The teaser features a brief animation that transitions from the number “10” to the unique camera bar on the Pixel 10 Pro.
The presence of a temperature sensor under the flash further confirms that this is the Pro model. The color displayed in the video appears to align with previous leaks surrounding the device’s design.
To accompany the reveal, Google is running a limited-time promotion for new subscribers to its email list. Those who sign up before August 18 at 11:59 PM PT can receive a discount applicable only to one eligible device purchased through the Google Store.
The promotional code will be valid from August 20 to September 4, 2025, and there are specific user requirements, including using a Google Pay profile for checkout. Notably, this promotional strategy is not limited to the U.S.; Google Stores in other regions are also featuring the Pixel 10 Pro, indicating a broader global pre-launch campaign.
This shift to an early reveal aligns with Google’s historical tendencies to showcase hardware early in response to leaks, and it appears to be a deliberate effort to capture consumer interest prior to the official launch. As anticipation builds, details regarding the Pixel 10 series and its design similarities to previous models are adding to the excitement surrounding the upcoming event.
The exclusivity of the early sign-up offer and its impact on consumer engagement will be closely monitored as the launch date approaches.