Google has rolled out an update for Chrome on iPhone that enhances the experience of switching between work and personal browsing. Until now, iOS users have faced challenges in maintaining a clear separation between professional and personal profiles, often needing to use different browsers or endure complicated sign-in processes. With the latest update, Chrome introduces a more streamlined mechanism for account switching while ensuring clearer data separation. The new features allow users to sign into a managed account with ease, as Chrome now isolates tabs, passwords, history, and other local data associated with that account.
This means that work-related content will not mix with personal browsing, providing users with both enhanced security and convenience. Additionally, notifications will inform users when they are entering a managed account environment, making the experience more transparent. IT administrators will also benefit from this update, gaining control over browsing data management when users switch to a managed account for the first time. They can utilize Chrome Enterprise’s mobile security tools, which include robust reporting features that send browser activity logs to the Google Admin console or other security applications.
This capability offers organizations better visibility into potential risks. Moreover, the update introduces URL filtering for iOS, a feature that helps prevent access to unauthorized websites, including generative AI platforms that may lead to unmonitored data usage. By restricting access to unapproved sites, companies can mitigate risks associated with ShadowAI practices. These developments reflect Google’s broader mission to enhance Chrome’s enterprise tools for mobile users.
With Chrome Enterprise Core available for free and Premium options offering extra protections, organizations can effectively manage both work and personal browsing needs, paving the way for increased flexibility and improved security for users across platforms.