In the second quarter of 2025, Samsung solidified its position as the leading global smartphone manufacturer, demonstrating significant growth. The company’s strong performance saw it ship 58 million units, reflecting a commendable 7.9% increase compared to the previous year. This growth can largely be attributed to the successful launch of the Galaxy A36 and A56, which feature advanced AI capabilities, particularly appealing in mid-range markets.
Conversely, Apple faced challenges, particularly in China, where its shipments declined by 1%. The tech giant reported a total of 46.4 million iPhone shipments globally, representing a modest growth of 1.5% year-over-year. Although its performance in China was less favorable, Apple managed to offset these losses with substantial gains in emerging markets.
Currently, Apple retains a 15.7% share of the global smartphone market, ranking second overall. Despite its struggles, there are differing opinions on whether Apple can hold onto this position or reclaim the number one spot from Samsung. Survey responses indicate a mix of confidence in Apple’s enduring popularity and concerns about increasing competition from Chinese manufacturers.
Notably, Xiaomi ranks third with 14.4% market share, having shipped 42.5 million units, while vivo and Transsion follow with 27.1 and 25.1 million shipments, respectively. The overall smartphone market experienced only a 1% growth year-over-year, with total shipments at 295.2 million units. This growth occurs amidst broader economic challenges, including rising unemployment and inflation.
Looking ahead, IDC maintains an optimistic outlook, highlighting that the second quarter of 2025 marked the eighth consecutive period of growth in the smartphone market, potentially fueled by a growing interest in AI-powered devices within the mid-range segment.