YouTube is introducing new features aimed at both Premium and free users, reflecting a broader trend among tech companies like Google, Meta, and Microsoft to enhance their services with AI capabilities. While some features prove to be immensely beneficial, others receive minimal engagement from users. For Premium subscribers, YouTube has launched an AI-powered search results carousel that displays recommended videos and topic descriptions created by content creators. Currently, this feature is limited to searches related to shopping, travel, and activities within specific locations.
This rollout is exclusive to Premium users in the United States right now. In addition to the search results carousel, YouTube is expanding access to its conversational AI tool for select non-Premium users in the U.S. This move signifies a major step towards providing AI capabilities to a wider audience, as the conversational AI was initially reserved for Premium members. Designed to enhance user interaction without disrupting video playback, this feature offers real-time answers and content suggestions.
However, it is currently only available in English and is predominantly accessible to Android users. YouTube indicates that access to the conversational AI tool will be released in phases, as part of an ongoing test. As a result, the feature will still be in beta, with availability limited to a random selection of users. For those looking to explore these new features, it’s worthwhile to check the dedicated section on YouTube to enroll in experimental programs and stay updated on future releases.