Samsung is encountering significant challenges with its latest flagship device, the Galaxy S25 Edge. Despite extensive promotional efforts and a strong defense against critiques from both media and fans, the phone’s sales have been disappointing. Reports suggest that Samsung has had to drastically reduce its monthly production targets for the Galaxy S25 Edge.
This flagship was intended as a test to gauge market interest in ultra-thin smartphones, but its lackluster performance raises concerns about future models. Adding to the uncertainty, Samsung plans to introduce an Edge variant of the upcoming Galaxy S26 Plus, but the fallout from the S25 Edge’s poor reception casts doubt on the fate of the final member of the Galaxy S26 lineup. Historically, Samsung has struggled to gain traction with the Galaxy S Plus models in comparison to other flagship versions.
Typically, new smartphones perform well within their first three months, yet the Galaxy S25 Edge’s sales fell short of even Samsung’s modest forecasts, prompting the company to cut back on production. In relation to other strategies, sources have surfaced detailing Samsung’s intention to ramp up production of foldable phones, particularly for the US market. The motivation behind this shift is linked to the potential impact of looming US tariffs coinciding with the launch of Samsung’s foldable flagship devices.
As a result, the company plans to manufacture around 600,000 units of the Galaxy Z Fold 7 in June alone, marking a significant increase in output focused specifically on the US, which may lead to reduced global availability. Overall, Samsung’s adjustments in production reflect its ongoing attempts to navigate a challenging smartphone landscape.