Samsung has officially confirmed its summer Unpacked event for July 9 in Brooklyn, New York. The keynote will begin at 10 a.m. Eastern time.
This announcement aligns with earlier rumors regarding the event’s timing, although the location had remained constant in various reports, marking a return to New York for this significant launch. While the specifics of the product reveal have not been definitively stated by Samsung, anticipation is high for the introduction of the Galaxy Z Flip 7 and Galaxy Z Fold 7.
These new foldable devices are expected to inherit features from last year’s Z Fold 6 and Z Flip 6 with some minor alterations. Additionally, the announcement will highlight the next wave of Galaxy AI technology, with a promise to enhance user interaction and connectivity.
Samsung aims to create smartphones that serve as “anticipatory smart companions” capable of improving communication and creativity. Updated AI functionalities are expected to be introduced across various Samsung devices, not just limited to foldables.
Starting now, customers can reserve the upcoming devices on Samsung’s website. Early sign-ups will earn shoppers a $50 Samsung credit upon completing their purchase, a strategy Samsung often employs to generate early interest before the official release.
Although specific prices have not been confirmed, recent leaks suggest the base models of the Z Flip 7 and Z Fold 7 may be priced similarly to their predecessors in Europe. U.S. pricing remains unannounced, but many hope for a continuation of last year’s pricing strategy.
The July Unpacked event is poised to shape Samsung’s hardware trajectory for the latter half of 2025. While AI advancements will take center stage, the performance of the new hardware will be critical in maintaining Samsung’s competitive advantage in the growing foldable market.
Stay tuned for comprehensive coverage of the announcements from the event next month.