Qualcomm has recently unveiled its newest processor designed specifically for AI-powered augmented reality (AR) smart glasses, which could pave the way for a shift away from traditional smartphones. During the Augmented World Expo trade show, the company showcased the Snapdragon AR1+ Gen 1 processor, which is noteworthy for its ability to enable AI functionalities directly within the glasses without the need for an internet connection or synchronization with a phone. This innovative processor is 26% smaller than its predecessor and enhances image quality while improving power efficiency. It also has the capability to operate small language models, allowing users to interact with a digital assistant embedded within the smart glasses.
Qualcomm’s Senior Vice President, Ziad Asghar, demonstrated this feature by using the glasses to communicate with the AI assistant without relying on external devices. The implications of this technology could significantly influence Qualcomm’s market position. While the rise of AR smart glasses might decrease the demand for smartphone chips, Qualcomm is strategically investing in this new sector to mitigate potential losses. Currently, their chips power devices such as Meta’s Ray-Ban glasses, Lenovo’s A3 headset, Sony’s Spatial HMD, Microsoft’s HoloLens 2, and HTC’s Vive Flow.
As smart glasses increasingly become a viable alternative to smartphones, a key challenge remains: how to balance power consumption with the need for lightweight design. Consumers expect wearable devices to be practical for extended use without sacrificing comfort or performance. Qualcomm’s latest processor represents a substantial advancement in addressing this issue, reinforcing the company’s commitment to leading the smart glasses market much like it has within the smartphone arena.