Google and Samsung’s partnership appears to be on the decline, and this may be a turning point for both companies. As they move towards their next flagship releases, the Pixel 10 and Galaxy S26, indications suggest they are seeking to forge new relationships instead of relying heavily on one another.
This collaboration was beneficial for a time. Google worked closely with Samsung to develop its first in-house chip, the Tensor G1, which debuted with the Pixel 6 in 2021.
Samsung not only manufactured the chip but also played a significant role in its design. This partnership allowed Google to reduce its dependence on Qualcomm.
However, as the smartphone landscape evolves, it’s becoming clear that both companies are maturing and need to forge their own paths. The Pixel 10 is expected to use a chip produced by TSMC, noted for delivering superior power-to-performance ratios.
Meanwhile, Samsung is reportedly collaborating with AI company Perplexity for the Galaxy S26, aiming to enhance its app and search features while gradually reducing its reliance on Google. The juxtaposition of the Galaxy S26 and Pixel 10 hints at a future of comparable yet distinct user experiences.
While earlier models, such as the Galaxy S25 and Pixel 9, shared many similarities in AI capabilities, the upcoming devices are expected to showcase innovations that reflect each brand’s unique strengths. The Pixel 10 may offer competitive performance, while the Galaxy S26 could introduce advanced AI features that set it apart.
This anticipated breakup, although challenging, symbolizes growth and the need for both Google and Samsung to establish their identities in a rapidly evolving digital world.