Roblox players have received an exciting new challenge thanks to Google Play, which has launched an interactive four-week event called “The Diamond District.” Running until July 2, this event primarily caters to members of Google Play’s Points program, offering them in-game perks, exclusive virtual items, and even tangible rewards. This initiative represents Google’s effort to enhance the appeal of Google Play as a gaming destination.
Over the past year, the company has implemented improvements such as cross-device gameplay between Android and PC, as well as new earning and redeeming strategies for Play Points. “The Diamond District” is a continuation of these efforts, effectively integrating Play Points into one of the most beloved gaming platforms. Within the experience, players can navigate a virtual obstacle course—or “obby”—where they gather gems, tackle weekly challenges, and unlock new content over time.
Each week promises fresh features, ensuring that players remain engaged and entertained. Members of the Play Points program enjoy access to exclusive areas in the game. Gold and Platinum tier members can enter a VIP zone featuring a special “VIP Vault,” which includes exclusive user-generated content.
To unlock these perks, players need to link their Google Play account with Roblox. All members of the Play Points program can collect tokens that can be exchanged for in-game items or real-world merchandise. Rewards range from limited-edition pins to a themed controller and a mini skateboard deck.
Google Play proudly claims to be the first brand providing such rewards within Roblox’s loyalty program framework. Beyond Roblox, Google is expanding Play Points benefits in the US to include exclusive merchandise from brands like 100 Thieves and additional rewards from select apps and games. This approach signals Google’s commitment to bolstering its presence in the gaming landscape, focusing on attracting more gamers, developers, and content creators.
The Diamond District exemplifies this strategy by offering a blend of digital and physical rewards, motivating players to remain active within the Google Play ecosystem.