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Verizon acknowledges customer departures due to price increases and unveils strategy to retain remaining subscribers.

Posted on 4 May 2025

Verizon recently reported a significant loss of 289,000 postpaid subscribers in the first quarter of 2024, attributing this decline primarily to price hikes and reduced spending by federal agencies. This loss marks the company’s most significant customer drop since 2021. Just a quarter before, in Q4 2023, Verizon had seen a net gain of 568,000 subscribers, highlighting a stark contrast in customer retention. While the company acknowledges the adverse impact of recent price adjustments on customer loyalty, it maintains that these changes were necessary for maintaining stable revenue for the remainder of the year.

Sowmyanarayan Sampath, CEO of Verizon Consumer Group, expressed optimism that churn rates would decrease moving forward. To counter the recent losses, Verizon is implementing several strategies. One key initiative is the introduction of a three-year price guarantee, along with an offer for free devices. Additionally, the company is focusing on expanding its C-Band services, which have been noted for enhancing user experience, particularly in markets willing to invest in higher-priced plans.

Verizon is also banking on technological advancements, specifically artificial intelligence, to enhance customer service. The company plans to deploy AI-powered tools throughout the year, aimed at improving customer interactions and reducing service transaction times. Despite these efforts, the effectiveness of AI in delivering personalized customer support remains uncertain, as it may not yet match the quality of human interaction. As Verizon navigates these challenges, the broader question remains whether these strategies will successfully address customer concerns and limit further attrition.

While they understand the reasons behind recent losses, the success of AI as a solution to their problems is still to be determined.

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