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Introducing the Boox Go 7 Series: A Vibrant E Ink Kindle Competitor with Android App Support

Posted on 1 May 2025

The recent launch of the Boox Go 7 series marks a significant advancement for e-readers, positioning them as serious competitors to established brands like Kindle and Kobo. Released last week, these 7-inch devices are available in both color and monochrome options, running on Android and featuring handwriting capabilities. This flexibility in software is one of the appealing aspects that attract consumers to Boox products.

The Go 7 series includes two models: the standard Go 7 and the Go Color 7 (Gen II). The Go 7 features a 7-inch E Ink Carta 1300 monochrome display with a sharp 300 ppi resolution, offering a reading experience akin to traditional paper. Boox devices are known for their robust software features, setting them apart from others in the market.

Both models operate on Android 13, granting users full access to the Google Play Store, which is a crucial benefit for e-reader functionality. They come equipped with 4GB of RAM and 64GB of internal storage, with an option for additional space through a microSD card slot. Weight was a priority in the design, with each device weighing only 195 grams, making it easy to carry.

The e-readers feature wide bezels for better handling, a physical page-turn button, and a textured back for enhanced grip. Additionally, a water-repellent finish has been incorporated into the design for added durability. The Go 7 is priced at $249.99, competing against the Kindle Paperwhite and Kobo Libra 2.

The Go Color 7 will retail for $279.99, positioning itself against the Kobo Libra Colour. Despite the competitive pricing, Boox’s open Android system offers a significant advantage, appealing to users who prefer greater app flexibility over the closed ecosystems of its competitors. The Go Color 7, in particular, is a compelling choice for those desiring color for reading magazines or PDFs without compromising battery life.

Ultimately, the decision between Boox and its rivals will depend on individual preferences for app accessibility versus a more streamlined e-reading experience.

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