Google is working to streamline the setup process for its smart TV platform, Google TV, making it quicker for users to transition from unboxing to streaming. The company aims to reduce the time spent on initial setup, a task that often feels cumbersome. For users with Android phones, the experience is about to get a lot easier.
The phone will automatically recognize a nearby Google TV and assist with logging in seamlessly. iPhone users will also benefit from this enhancement, utilizing a QR code displayed on the TV screen to expedite the setup process. In addition to simplifying the login procedure, Google is revamping the app installation aspect during setup.
This change promises a faster installation experience, potentially with smaller file sizes that alleviate storage concerns. This is important since waiting for apps to install can be frustrating, particularly on devices with limited storage. Moreover, connecting Google TV to smart home devices, like speakers for voice commands, is expected to be quicker as well.
These changes come as Google competes in a crowded smart TV market featuring platforms such as Roku, Amazon’s Fire TV, and Apple TV, among others. As these competitors continually enhance their offerings, making Google TV’s setup more user-friendly could help it stand out from the crowd. However, this upgraded experience will not be available everywhere immediately.
It will first roll out on the upcoming Hisense 2025 U7 and U8 series TVs, with plans to include it on other new devices later this year. There are also hints that a Walmart Onn streaming device may receive this updated setup soon. Overall, this update feels practical and user-friendly, addressing common frustrations with tech setup.
While it may not drastically alter everyday viewing, a smoother initial experience makes Google TV more inviting for users. Johanna ‘Jojo the Techie’ is a mobile technology expert with over 15 years of experience in the Google ecosystem, known for her insightful coverage of technology trends.