Apple is rumored to be planning significant changes to how it unveils and releases new flagship iPhone models. Since the pandemic year of 2020, which saw the introduction of the iPhone 12 series in October, Apple has remained largely consistent with its annual September rollout of new full-size iPhones. The only notable change occurred in 2022 when the company replaced the iPhone 13 mini with the iPhone 14 Plus in its lineup. For the upcoming iPhone lineup, there is speculation that Apple might drop the iPhone 16 Plus in favor of introducing a sleeker iPhone 17 Air.
However, the most significant change appears to be in the rumored schedule for releasing the iPhone 18. According to a report from The Information, which cites anonymous sources from Apple’s supply chain, the company anticipates hosting a fall event for the premium iPhone 18 Pro and Pro Max models in 2026, while the base iPhone 18 and the iPhone 18 Air would be unveiled in the spring of 2027. Additionally, there is talk about potentially introducing the long-anticipated iPhone Fold during the fall 2026 event. If Apple implements this staggered schedule, it could create a ripple effect among its rivals who often aim to avoid direct competition with new iPhone releases.
Adjustments would also be needed across production schedules for contract manufacturers and the broader supply chain. If these rumors prove true, iPhone production could become more stable throughout the year, as the manufacturing slowdown typically seen at the start of the year would be lessened. While this scenario remains speculative, it will be intriguing to observe how Apple decides to communicate any potential changes.