Verizon, the largest telecommunications carrier in the United States, has entered into a new partnership with the Green Bay Packers, the renowned professional football team located in Green Bay, Wisconsin. This multi-year agreement, which coincides with the upcoming NFL Draft, aims to improve cell service in and around Lambeau Field, the famous stadium where the Packers have held their home games since 1957.
A notable change from this partnership is the renaming of the 6,000-square-foot gathering area above the Lambeau Field Atrium to the Verizon Loft. The space, designed for fans, features a full bar and charging stations, allowing Green Bay Packers fans and NFL enthusiasts to recharge their devices conveniently.
Packers President/CEO Mark Murphy expressed pride in the partnership, emphasizing that this collaboration will significantly enhance the fan experience at Lambeau Field, ensuring connectivity on game days and beyond. All ticketed guests will have access to the Verizon Loft on game days, creating an inviting environment with ample televisions, tables, and seating.
Moreover, fans will notice an increased visibility of Verizon’s branding at games and team events. As the new season unfolds, Verizon will co-present the Packers’ Kickoff Weekend game and concert and collaborate on community initiatives each season.
Verizon is committed to making substantial investments in the local network infrastructure, having already allocated over $21 million for permanent upgrades to establish 5G Ultra Wideband service around Green Bay and Lambeau Field. Additionally, they are implementing both permanent and temporary solutions near Lambeau to bolster capacity for the upcoming NFL Draft in just 16 days.
Alongside this partnership announcement, Verizon unveiled a $3 million debt relief program for Wisconsin veterans over the next two years, with an initial $1 million to be distributed shortly. This initiative, in collaboration with ForgiveCo, aims to provide debt forgiveness to numerous veterans without requiring their enrollment in any programs.