T-Mobile is set to end its Price Lock guarantee tomorrow, marking a significant change for its customers. The company has introduced two new plans, Experience More and Experience Beyond, which come with a five-year price guarantee. While this may offer some comfort, the new guarantee lacks the appeal of previous commitments, particularly the early Un-contract plan from 2015 that promised no price increases.
Under the previous Price Lock pledge, customers were assured that their rates would remain stable as long as they maintained their plan. Additionally, in case of unexpected price hikes, T-Mobile would cover the final month’s bill for those who chose to leave. However, complaints have arisen regarding the company’s adherence to this pledge, casting doubts on its reliability.
Today marks the final opportunity for new customers to secure the Price Lock guarantee while it remains active. Current customers will continue to benefit from the Price Lock, provided they stick to their qualifying plans. An internal memo indicates that the end of this guarantee is no mere accident; it follows recent, unanticipated price increases that caught many off guard.
As the five-year guarantee approaches its end, there is uncertainty about future pricing. It is likely that rates will align with current market levels once the guarantee concludes. For those seeking extended protection under a price lock, signing up before tomorrow is crucial.
Transitioning away from these more favorable terms signifies a substantial shift in T-Mobile’s strategy, potentially leaving customers with fewer options for stable pricing in the years to come.