Samsung has recently ventured into the emerging smart home robot market with the introduction of the Gemini-powered Ballie. While the concept is exciting, industry expert Mark Gurman suggests that this device may not be successful, primarily because Samsung has yet to disclose its price. Ballie, developed with Google’s Project Moohan, promises to enhance home automation by intelligently patrolling the residence, sending alerts, controlling lights, and even feeding pets via a smart dispenser.
Additionally, it features a projector for entertainment or work purposes. Despite its intriguing capabilities, concern arises regarding the potential cost of Ballie. Historically, first-generation products often come with a high price tag, which could deter consumers.
The idea of a rolling projector may not entice buyers if it comes at a steep price, particularly when affordability is key in consumer gadget markets. However, it’s essential to recognize that Samsung and Google are making strides in an industry poised for growth. The landscape of smart home technology is evolving rapidly, with increasing interest in automated solutions.
Samsung’s curiosity in the space reflects a broader trend, as many major companies, including Apple, have begun to explore similar innovations. Apple is reportedly developing its own AI-powered robots, indicating that competition in the smart home sector is heating up. Furthermore, the development of robotics is intertwined with advancements in Extended Reality (XR), an area that companies like Samsung, Apple, and Meta view as the future of computing.
Alongside Samsung’s Project Moohan, Apple and Meta are also racing to create cutting-edge Augmented Reality (AR) devices. Apple’s CEO, Tim Cook, shows particular enthusiasm for leading the market with innovative products, revealing the intense competition expected in the coming years.