Samsung has adjusted its sales projections for the Galaxy Z Fold 6 and Flip 6, reducing estimates from nearly 10 million to between 7 and 8 million units. For the upcoming models, sales expectations have dropped even further, now estimated at only 5 million. This decline in demand has stunted the growth of Samsung Display, leading industry insiders to believe that little improvement is expected in the near future. In light of these challenges, Samsung Display is reportedly shifting its focus toward the much-anticipated foldable iPhone.
Currently, the iPhone relies heavily on Samsung Display, and the company anticipates that its foldable OLED technology could thrive under Apple’s umbrella. Apple has been outspoken about its aspiration to release a foldable smartphone, allegedly waiting to perfect its design. Insiders hint that the next-gen foldable iPhone is poised to feature a completely invisible crease, a significant innovation that could appeal to many consumers hesitant about adopting foldable devices. Predictions indicate that the foldable iPhone may debut next year.
If accurate, this would follow a trend of new iPhone releases in consecutive years, especially with the anticipated announcement of the iPhone 17 Air this year. Should the foldable iPhone find success in the market, it might also lead to increased interest in Samsung’s Galaxy Z series. For both Samsung and Apple, this collaboration presents potential benefits. Samsung Display is depending on the success of the foldable iPhone to sustain its growth in the foldable market, especially as interest in Samsung’s own foldable phones has yet to reach expected levels.
With strategic moves, both companies could achieve mutual success.