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Nothing’s Subbrand Launches Four New Devices to Compete in the Low-Cost Market

Posted on 8 April 2025

The date is officially set for Nothing’s subbrand CMF to make waves in the low-cost smartphone market. With four new devices lined up for release, anticipation is building among tech enthusiasts. Recently, CMF teased its upcoming CMF Phone (2) Pro, hinting at an upgraded camera system. While specific details remain under wraps, the launch, scheduled for April 28 at 2:00 PM BST, promises to unveil exciting features.

The new lineup will showcase the CMF Phone (2) Pro alongside three new earbuds: Buds 2, Buds 2a, and Buds 2 Plus. Although concrete specifications are still sparse, initial signs suggest the Phone (2) Pro may include a single rear camera with rumors speculating an 8 MP ultrawide lens could also make an appearance. However, the company has primarily focused on teasing the upgraded single lens, which seems to be the central highlight. Visually, the device is expected to have a plastic build, with the Pro version possibly incorporating materials like frosted glass or a matte finish for a more premium feel while keeping costs down.

Expectations for the specs include a 6.67-inch AMOLED display, a MediaTek Dimensity 7400 processor, and a 5,000mAh battery that could provide robust performance and reliable battery life at an appealing price point, likely around $200. As for the new earbuds, positioned as slightly more affordable alternatives to the CMF Buds Pro (2), details will become clearer upon release. Overall, CMF’s new offerings appear to be a great option for those seeking budget-friendly devices with decent specifications. The Phone (1) was well-received under $200, and this latest model seems aimed at continuing that trend, making it a strong competitor against devices like the Galaxy A16 5G and Moto G Power (2025).

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