On April 24, 2025, Motorola made a significant impact in the smartphone world by launching three new flip phones. While some may argue that the Razr Plus (2025) does not represent a substantial upgrade from its predecessor, the introduction of this trio marks a pivotal moment in the foldable phone market.
Motorola appears to be steering foldables towards greater accessibility, aiming to reach a broader audience beyond just technology enthusiasts or luxury buyers. This strategic move involves offering a variety of foldable models for different budgets while maintaining the brand’s premium reputation.
The new lineup consists of the Razr Ultra (2025), priced at $1,300, which is marketed as the most powerful flip phone available. Next is the Razr Plus (2025) at $1,000, retaining many high-end features but with slightly scaled-down specifications.
Finally, the standard Razr (2025) is offered at $700, targeting consumers who seek a more affordable entry point into the foldable experience. While these prices may not qualify as budget-friendly, they do signify a newfound direction for foldables, traditionally priced well above $1,000.
Motorola’s intention seems to be to transition foldables from niche gadgets into mainstream devices without sacrificing innovative appeal. Additionally, Motorola has made notable advancements in hardware and software across its models.
The Razr Ultra boasts Qualcomm’s Snapdragon 8 Elite chip, eclipsing competing models like the Galaxy Z Flip 6. Meanwhile, the Razr Plus utilizes a slightly less powerful Snapdragon 8s Gen 3, and the standard Razr operates on a more economical MediaTek Dimensity 7400X processor.
All models feature enhanced AI-driven tools accessible to the entire lineup. In summary, this launch reflects an evolution in the foldable market, introducing options for diverse consumer needs while emphasizing innovation and practicality.
Motorola’s comprehensive approach could encourage other brands, including Apple, to consider similar pathways.