Jony Ive, the former chief design officer at Apple, is reportedly embarking on a new project focused on an artificial intelligence-powered device. While insiders emphasize that “it’s not a phone,” its capabilities could resemble those of traditional mobile devices.
OpenAI is keen to capitalize on this development. The project is being spearheaded by io products, a startup co-founded by Sam Altman, CEO of OpenAI, and Ive’s design firm, LoveFrom.
According to The Information, OpenAI has even considered acquiring io products to further integrate it with its generative AI technology. This potential acquisition highlights how essential OpenAI’s advancements are to the device’s evolution.
Current concepts being explored for the device include a screenless form factor, described as a “screenless phone,” along with AI-enhanced household devices. While the design is still in progress, the project aims to challenge traditional categories, even as the term “phone” often surfaces in discussions about its functionality.
The ambition behind the device suggests its creators are pursuing something more significant than a simple accessory. Jony Ive’s vision might redefine the mobile experience, particularly by reimagining what a phone could be in a world increasingly driven by AI.
The idea of a “screenless” device is particularly intriguing. If it succeeds in delivering essential communication and productivity without the distractions of screens and notifications, it could revolutionize user interactions.
This approach closely mirrors Ive’s philosophy at Apple, where simplicity and an unobtrusive design significantly enhance user experience. While it remains uncertain whether this project will materialize or achieve success, the prospect of Jony Ive returning with a groundbreaking product for the AI era, backed by OpenAI’s robust resources, is exciting.