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AT&T Executive Discusses Surprising Facts About In-Car Wi-Fi That Drivers Often Overlook

Posted on 23 April 2025

AT&T executive Matt Harden understands the frustration many drivers face when they lose phone signal while on the road. Imagine a family road trip where everyone is settled in with their devices enjoying movies, but suddenly, the hotspot signal drops. This scenario is all too common for drivers today.

While mobile hotspots keep backseat passengers entertained with streaming services and games, their utility extends far beyond just entertainment. Harden highlights that built-in hotspots are increasingly popular among business travelers, contractors, and remote workers. Whether on a construction site, a long-haul truck route, or a quiet country road, having reliable internet access allows workers to send emails, update job information, or provide quotes without the need to find Wi-Fi.

Currently, most vehicles are equipped with 4G LTE networks, but the automotive industry is gradually shifting toward 5G integration. Harden anticipates that 5G adoption will accelerate in the coming years. In a significant move, AT&T plans to test satellite-connected vehicles by late 2025, which could be especially beneficial for both road trippers and professionals who travel to remote areas.

Today, many vehicles, including models from brands like Ford, Toyota, and Volkswagen, come with built-in hotspot capabilities. Automakers utilize branded systems such as FordPass Connect and Toyota Wi-Fi Connect, but the connectivity behind the scenes is often powered by AT&T, Verizon, or T-Mobile. These networks commonly support multiple devices—up to ten—with a signal range extending up to 50 feet from the vehicle.

Monthly fees for these hotspot services typically hover around $20, with discounts available for customers who have existing phone plans. Most new car buyers receive a free trial that lasts for several months or until they hit a data limit, while some manufacturers package hotspot access with other in-vehicle services for easier subscription management. Older vehicles are not entirely excluded; aftermarket devices can add Wi-Fi access via the OBD-II port, although many users find a smartphone hotspot to be the simplest solution.

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