At IWCE 2025, Verizon unveiled its Remote Aviation Vehicle Enabling Network, a specialized command and communications trailer tailored for UAS (unmanned aircraft system) operations during emergencies and critical incidents. This innovative trailer features dual 5G small cells, multiple layers of satellite redundancy, and options for green power. With the Verizon Frontline vehicle, responders can establish a network on-site, significantly enhancing situational awareness for real-time mapping during crises like wildfires and hurricanes.
Verizon has several hundred Frontline drone pilots across the United States who utilize a comprehensive system. This includes 360-degree PTZ (pan-tilt-zoom) cameras equipped with night vision capabilities and live monitoring tools. However, a dispute arose recently when T-Mobile challenged Verizon’s assertion that its network “really puts first responders first,” leading T-Mobile to file a complaint with the National Advertising Division (NAD).
Although Verizon’s Frontline promotional materials claim they prioritize first responders, the NAD concluded that their advertisements do not suggest that Verizon is the only provider committed to supporting these crucial services. Following this ruling, Verizon expressed satisfaction, as NAD approved their advertising approach. In the competitive landscape of wireless communications, Verizon, T-Mobile, and AT&T are continually vying for market position, offering distinct services for various groups, including first responders.
For instance, T-Mobile has launched the Connecting Heroes initiative while AT&T has developed FirstNet in conjunction with government efforts, underscoring the essential role of communication services in emergency responses. Advertising disputes are commonplace in the wireless sector, with companies frequently contesting each other’s claims. In a related matter, Verizon recently opposed T-Mobile’s assertion of being the “first and only” carrier to provide satellite messaging through its partnership with Starlink, but the NAD upheld T-Mobile’s statement as accurate.