Verizon customers are feeling the pinch once again as the company implements another price hike, this time affecting the Apple One perk. Starting April 17, the cost will rise from $10 to $15 per month, prompting widespread dissatisfaction among users. This development follows a recent trend where Verizon has altered its pricing, diminishing the value of existing bundles, including the Disney bundle.
Many users have taken to platforms like Reddit to share their frustrations. Some are contemplating canceling their Apple One subscriptions, noting they do not derive enough value from it. A user expressed their plan to cancel and revert to a regular Apple Music subscription, which costs $10.99 and aligns better with their use.
Others cited similar circumstances, opting for an Apple family subscription as an economical alternative, allowing them to share services without paying the hike. The sentiment among users is that such increases feel like “nickel and diming.” Recent changes have sparked conversations about loyalty and fairness within the telecom industry, especially as price hikes seem prevalent in March.
T-Mobile customers have faced similar issues, where older plan users see increased prices, leading to considerable backlash, some even considering legal actions against the provider. Additionally, Verizon is simultaneously raising prices on the Disney bundle, which adds to customer frustrations. As of April 17, 2025, subscribers who previously had Disney+ Premium for $10 will find themselves paying more for the same service.
Overall, customers are feeling overwhelmed by these incremental increases. It’s not just the extra dollars that concern them, but the perception that they are getting less value for services they once enjoyed. Whether users choose to cancel, switch plans, or stay put, it’s evident that these cumulative changes are starting to annoy long-time customers.