New York Mobile, a new mobile virtual network operator (MVNO), recently launched, providing customers access to T-Mobile’s 5G network. MVNOs are companies that buy wireless services wholesale from major carriers like AT&T, Verizon, and T-Mobile and resell them at a markup. Unlike typical MVNOs that often focus on offering prepaid plans, New York Mobile positions itself as a “premium” service provider with unique offerings. One significant feature of New York Mobile is its extensive inventory of phone numbers that allows customers to create vanity phone numbers.
These numbers can be tailored for personal branding or business promotion. For example, a sandwich shop might choose 212-EAT-SUBS, while an exterminator could opt for 212-RIP-BUGS. Such vanity numbers are designed to be memorable, catering especially to businesses that rely on phone orders. The concept of repeating area codes, exemplified by an attorney using 212-212-FALL, also enhances recall and consumer attention.
The company has set licensing fees for these vanity numbers, which can be costly. Monthly fees range from $50 to over $200, while one-time payments can go as high as $15,000 for particularly desirable numbers. For instance, a doctor in New York City might license the number (718)-900-PAIN for a monthly fee of $267, in addition to the chosen wireless plan. New York Mobile’s unlimited plan starts at $60 per month, inclusive of an Auto Pay discount.
New York Mobile aims to serve a wide variety of customers, from individuals and families to corporations needing multiple lines. Subscribers can select their vanity number, choose a plan, purchase a device, and sign up entirely online, illustrating the convenient and modern approach to mobile services.