The upcoming iPhone 17 series is generating considerable buzz, especially with the possibility of introducing a fourth model, referred to as the iPhone 17 Ultra. This new version is rumored to come with distinct upgrades that the iPhone 17 Pro will not feature. Recent leaks from South Korean sources hint that the iPhone 17 Ultra could feature a smaller Dynamic Island, a premium vapor chamber for enhanced cooling, and a larger battery capacity. It appears that Apple has ordered components specifically for these features, but only for the Ultra model, indicating a clear differentiation from the Pro line.
Additionally, speculation suggests that Apple may revamp its naming strategy. Industry insiders believe the Plus variant will be replaced with a slimmer option dubbed the iPhone 17 Air. This move aligns with Apple’s effort to create clearer distinctions among its flagship models, as the Premium branding—used for powerful chips and devices—will elevate the stature of the iPhone 17 Ultra. There are also whispers that the Ultra will display a unique design, which could include more radical changes than seen in previous models.
These modifications are also expected alongside substantial updates to iOS, potentially signaling a transformative year for Apple. As the competition with devices like the Galaxy S25 Ultra intensifies, the Ultra badge may position Apple’s flagship more favorably in the market. Despite the unfolding rumors, it remains to be seen how these speculations will translate into the actual product lineup and design strategy as we approach the launch of the iPhone 17 series.