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iPhone 16e Outperforms iPhone SE in Initial Sales Even with Price Increase

Posted on 15 March 2025

The iPhone 16e has outsold the iPhone SE in its initial sales, surprising many given the recent price increase. The previous iPhone SE was launched in 2022, making the release of the iPhone 16e this year a much-anticipated update for users looking for a budget-friendly alternative within the Apple ecosystem. This new model shares key features with Apple’s flagship series, notably its support for advanced integration and AI functionalities.

Despite the criticisms regarding its higher price point, initial sales figures reveal a staggering 60 percent increase compared to the iPhone SE during the first three days following its launch. This indicates a strong market acceptance for the iPhone 16e, even at a cost that many believed was too high. Several factors contribute to this unexpected success.

For one, the iPhone 16e may serve well as an enterprise phone, appealing to companies needing a reliable device for their employees. Additionally, many consumers might not find the price hike prohibitive enough to deter them from making a purchase. Furthermore, with the discontinuation of the iPhone SE, the iPhone 16e represents the most affordable entry point into the iOS ecosystem.

For users looking to avoid switching to Android, the iPhone 16e, despite its elevated pricing, remains their best option. Ultimately, while the iPhone 16 series itself has drawn mixed reactions for being an underwhelming upgrade over the previous generation, the iPhone 16e’s performance in sales demonstrates that consumer demand for an affordable iPhone remains robust.

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