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Inside Pixel 10’s Tensor G5: Analyzing Google’s Shift from Samsung to TSMC for Chip Production

Posted on 18 March 2025

Google’s upcoming Tensor G5 chip for its Pixel phones marks a significant shift in its manufacturing strategy. The tech giant has decided to move away from its collaboration with Samsung and instead partner with TSMC, a leading semiconductor manufacturer known for its high-quality production capabilities. This transition entails replacing many components of the Tensor chipset, as detailed in a recent report. A breakdown reveals the key differences between the Tensor G5 and its predecessor, the Tensor G4, across several critical parts.

The graphics processor (GPU) is crucial for handling games and graphics-heavy applications, and the new GPU promises potential improvements in performance and battery efficiency. The video codec plays a vital role in recording and playing videos, contributing to better battery life and reduced overheating during playback. Meanwhile, the display controller impacts the visual quality on the screen, with potential enhancements in color accuracy and refresh rates. The image signal processor (ISP) is integral for camera performance, refining image quality through various adjustments.

Internal components such as physical layer controllers and power management units may improve efficiency, but are unlikely to be noticeable to users. The UFS controller, which speeds up data reading and writing, may not bring significant changes unless a high-performance alternative is implemented. Finally, a new modem from MediaTek could enhance cellular connectivity, though the real-world impact on user experience remains uncertain. Despite these enhancements, the overall performance of the Pixel 10 is unlikely to change dramatically.

However, with greater control over its chips, Google aims to achieve better battery life, improved camera capabilities, and enhanced system stability. This shift represents a formative moment for Google in phone manufacturing, akin to launching a new product line. The reasoning behind this transition from Samsung to TSMC stems, in part, from Samsung’s struggles with low production yields on 3nm chips. Moreover, TSMC is held in high regard as an industry leader, reinforcing Google’s decision to make this significant change.

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